Market Research Moderating Services


Founder and Moderator

About Lawrence Reiff

With his unique background of both client-side marketing and advertising-agency strategic planning...

Lawrence Reiff is a professional research moderator with an expertise in identifying meaningful and actionable insights and learning for effective marketing strategies and communications. 

Lawrence has moderating experience in the following industries:

  • Children’s Entertainment
  • Employment Services
  • Financial Services
  • Health and Wellness
  • Hospitality
  • Hospitals and Health Systems
  • Men's Products
  • Packaged Goods
  • Pharmaceuticals
  • Retail
  • Telecommunications 
  • Travel

Lawrence designs and moderates innovative research studies and ideation workshops to:

  • Identify the patient journey and treatment pathway
  • Understand new treatment benefits
  • Assess packaging and logo design
  • Evaluate positioning, creative concepts, and messaging for marketing communications

Lawrence’s moderating spans a broad range of categories with a specialty in the pharmaceutical industry.

Specifically, Lawrence has moderated pharmaceutical  research in the following health categories among HCPs, patients and pharmacists:

  • Cardiovascular Disease (CVRR, Heart Failure, Hypercholesterolemia, Hypertension)
  • Chronic Obstructive Pulmonary Disease
  • Dermatology (Acne, Atopic Dermatitis, Psoriasis, and Rosacea)
  • Diabetes Mellitus Type I & II 
  • Hyperkalemia
  • Idiopathic Pulmonary Fibrosis
  • Infectious Disease (HIV)
  • Influenza
  • Major Depressive Disorder
  • Medical and Surgical Devices
  • Men’s Health (Erectile Dysfunction)
  • Neurological Conditions (Alzheimer's Disease, Parkinson's Disease, Multiple Sclerosis, and Non-24 Sleep-Wake Disorder)
  • Oncology (Acute Myeloid Leukemia, Breast, Myelodysplastic Syndrome, NSCLC, Prostate)
  • Osteoarthritis
  • Pain Management (ADF Opioids)
  • Rheumatoid Arthritis
  • Vaccines (Herpes Zoster, Influenza, Varicella)
  • Women’s Health (Menopause)

Prior to moderating research, Lawrence spent five years as U.S. Marketing Director at Pfizer Inc.

During his tenure at Pfizer, Lawrence was responsible for the development of Direct to Consumer (DTC) marketing strategies, programs, and advertising campaigns for 

Viagra, Spiriva, and Pristiq.

In 2010, he was recognized as a “Top 25 DTC Marketer of the Year” by DTC Perspectives.

Lawrence’s marketing career also includes working as a strategic planner and account management director at advertising, digital, and relationship marketing agencies including: Grey Advertising, Organic, Young & Rubicam, Wunderman, FCB, and 

Merkley & Partners.

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Lawrence Reiff


Phone: (347) 551-0082